Beyond the Data: Modern Visualization Techniques For Data Storytelling

Survey data is gold for brands – when mined correctly. The trick, however, is in its presentation. A strong visual can turn otherwise mundane statistics into gripping stories, making them much more likely to capture press attention. In a world increasingly dominated by visual media, how you display your data can make the difference between your findings being shared widely or simply forgotten.

For brands specifically aiming to get press coverage, here are some of the latest techniques in data visualization:

Interactive Infographics:

What it is: Gone are the days of static infographics. Now, brands can embed clickable elements, hover effects, and even animations into their data visuals.

Why it works: It encourages viewer engagement. The more a viewer interacts with a visual, the more they’re likely to understand and share the data.

Example: Imagine a survey about global coffee consumption. Rather than just displaying a static map, you can allow users to click on each country to see specifics about consumption habits, favorite coffee types, and more.

Data Videos and GIFs:

What it is: Short animations that illustrate data findings over time or in different scenarios.

Why it works: In a scrolling culture, movement grabs attention. By animating survey results, brands can deliver bite-sized, memorable data insights.

Example: For a survey about changing fashion trends over decades, use a GIF to show a morphing mannequin adapting to each era’s popular style.

Data Art:

What it is: Turning data points into an art piece, whether it’s a painting, sculpture, or digital art.

Why it works: It’s unexpected and emotionally engaging. It can make statistics feel more human and relatable.

Example: If you've conducted a survey on emotional wellbeing during various seasons, transform the data into a mosaic, where each tile color represents a different emotion.

Interactive Dashboards:

What it is: A dynamic interface where viewers can customize which data they view and how they view it.

Why it works: It allows reporters and journalists to dig into the data that matters most to their audience, giving them a personalized experience.

Example: A survey on city amenities could use an interactive dashboard, allowing users to filter results by city, amenity type, or resident satisfaction.

Augmented Reality (AR) Data Displays:

What it is: AR tools overlay digital data visuals onto the real world, usually accessed through a smartphone or AR glasses.

Why it works: It provides a highly immersive experience and bridges the gap between the digital and physical worlds.

Example: Picture a survey about urban development. Users can point their phones at a city street and see AR pop-ups showing survey data about local resident opinions on development.

Visualizing survey data isn’t just about making it look good – it’s about crafting a compelling, truthful narrative that the press will want to share. By embracing the newest visualization techniques, brands can ensure their data doesn’t just inform, but also inspires and engages.