14 Public Data Sources for Data-Driven Storytelling in the Travel and Hospitality Industry
In the travel and hospitality industry, leveraging public data sources is a powerful way to craft compelling narratives that resonate with audiences and media. By tapping into a wealth of information available from government agencies, international organizations, and industry reports, companies can uncover trends, highlight successes, and showcase their impact. Here, we explore 20 public data sources that companies in the travel and hospitality space can use for data-driven storytelling, complete with links to access these resources.
World Tourism Organization (UNWTO)
UNWTO provides comprehensive data on global tourism trends, including international tourist arrivals, tourism expenditure, and travel restrictions. This data can help highlight shifts in global travel patterns and emerging markets.
World Travel & Tourism Council (WTTC)
WTTC offers data on the economic impact of travel and tourism, including employment figures, GDP contributions, and investment trends. This information is valuable for illustrating the industry's economic significance.
International Air Transport Association (IATA)
IATA provides data on global air traffic, airline performance, and passenger demographics. Airlines and travel agencies can use this data to discuss trends in air travel and passenger preferences.
This organization provides data on domestic travel in the United States, including traveler demographics, spending patterns, and economic impact. It's useful for highlighting trends in domestic tourism.
National Travel and Tourism Office (NTTO)
NTTO provides data on international travel to and from the United States, including visitor spending, travel purposes, and origin countries. This data is useful for understanding inbound and outbound travel trends.
The World Bank provides data on global economic indicators, which can be used to contextualize travel trends within broader economic conditions.
OECD offers data on tourism trends, economic impact, and policy developments across member countries.
International Labour Organization (ILO)
ILO provides data on employment in the tourism and hospitality sectors, useful for discussing industry workforce trends and challenges.
Google Travel Insights offers data on search trends related to travel destinations, accommodations, and activities. This data can help identify emerging travel interests.
Airbnb periodically releases data on booking trends, guest demographics, and popular destinations, providing insights into the short-term rental market.
TripAdvisor offers data on traveler reviews, ratings, and popular destinations, which can be used to highlight trends in traveler preferences and satisfaction.
Skyscanner provides data on flight searches and bookings, including popular routes and pricing trends, useful for understanding air travel demand.
Kayak offers data on search and booking trends for flights, hotels, and car rentals, providing insights into traveler behaviors and preferences.
GlobalData offers a wide range of industry reports, including data on travel and tourism market trends, consumer behaviors, and competitive analysis.
These public data sources offer a wealth of information that companies in the travel and hospitality space can use to craft compelling, data-driven narratives. By leveraging these resources, businesses can highlight industry trends, showcase their impact, and engage with audiences through insightful storytelling. Whether focusing on global travel patterns, economic contributions, or emerging traveler preferences, these data sources provide the foundation for meaningful and engaging content.
If you're looking to elevate your brand's presence and communicate your impact through compelling data-driven stories, Zoza Communications can help. Our team of experts specializes in analyzing public data sources and crafting powerful narratives tailored to your unique needs. We understand the travel and hospitality industry's nuances and can help you leverage data to tell stories that resonate with your target audience and attract media attention.
